Monday 21 March 2016

The Social Network 2010 (The Movie)



The Social Network is a 2010 American biographical drama film directed by David Fincher and written by Aaron Sorkin. Adapted from Ben Mezrich's 2009 book The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal, the film portrays the founding of social networking website Facebook and the resulting lawsuits. It stars Jesse Eisenberg as founder Mark Zuckerberg, along with Andrew Garfield as Eduardo Saverin and Justin Timberlake as Sean Parker, the other principals involved in the website's creation. Neither Zuckerberg nor any other Facebook staff were involved with the project, although Saverin was a consultant for Mezrich's book. The film was released in the United States by Columbia Pictures on October 1, 2010.


The Social Network received widespread acclaim, with critics praising its direction, screenplay, acting, editing and score. Although several people portrayed in the film criticized its historical inaccuracies, the film appeared on 78 critics' Top 10 lists for 2010; of those critics, 22 had the film in their number-one spot, the most of any film in its year. Rolling Stone's Peter Travers said "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade." It was also Roger Ebert's selection for the best film of the year.


ZUCK: 'The Social Network' Movie Was Hurtful When It Said I Created Facebook 'To Attract Girls'


Sky News reports that one question asked about Zuckerberg's feelings on The Social Network, the 2010 movie which chronicled the early days of Facebook during Zuckerberg's time at Harvard university. 


Zuckerberg has previously called the movie inaccurate, but this time he hinted at his reaction to watching the movie:


"They just kind of made up a bunch of stuff that I found really hurtful." Zuckerberg said. "They made up this whole plot line about how I somehow decided to create Facebook to attract girls."

Importance of Database

What is a database?

It is a tool used to store and keep track of information relative to activities that an individual or a company/organisation has with the university

Are databases part of our lives?


YES

1. In choosing a restaurant from the Yellow Pages, we indirectly use a database

2. A hotel room is obtained by searching from a database (single room, non smoking, with TV)

3. Some of us may have a Christmas Card database (who do we send the card to, address, did we also send it last year?)

The Advantages Of a Database


1. Pooled information

Functions such as departments, units, as well as single individuals (academics, administrative staff) usually accumulate a wide range of information on individuals and companies

If these “islands” are united, everybody will have a much more complete picture.

2. Duplication of efforts

In your university there are probably dozens of address lists of the same companies and individuals.

Time and money is wasted in keeping them all up-dated.

Non synchronised lists lead to annoyed companies and individuals who are contacted from several different directions.

Through the database, different parts of the university would access and update the same info.

3. Presenting a unified “face”

Emphasising the earlier point, if different sections of the university keep maintaining separate databases, the relationship building process will be undermined by the irritation of the alumni/companies.

This problem can be reduced if all elements of the university coordinate marketing, development and other externally-facing operations through a centrally shared database.

4. Rationalised IT investment

Different systems managed by different units/functions can only deplete university resources faster.

The database is a focused investment developed to encourage cooperation

5. Developing an institutional memory

A database is also a vehicle to capture people’s knowledge.

Every time some member of staff leaves, unless his/her data is recorded, such information is lost.

Achieving a shared database

There is more to a database than just records.

The success of a database revolves around issues related to human resources, politics (!), and practical constrains.

Where do you look for information for your database?

How do you start putting one together?

Who are you going to ask to start working with you on it (and sharing)?

Who is going to pay for the software?



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